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    <lastmod>2022-12-10</lastmod>
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      <image:title>Portfolio - thewhetstoneseminars.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/portfolio/feelgoodfoodscatering</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-08-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/portfolio/voltaplasma</loc>
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    <lastmod>2022-06-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/portfolio/jenniferkjellcom</loc>
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    <lastmod>2022-06-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-06-27</lastmod>
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      <image:title>Portfolio - ferriswahl.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/blog</loc>
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    <lastmod>2023-09-26</lastmod>
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    <loc>https://www.sequoiacraig.com/blog/what-to-do-when-work-feels-funky</loc>
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    <lastmod>2023-01-03</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/blog/branding-brief-picante</loc>
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    <lastmod>2022-12-28</lastmod>
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      <image:title>Blog - Picante: Branding For A Beachy Mexican Food Truck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Picante: Branding For A Beachy Mexican Food Truck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Picante: Branding For A Beachy Mexican Food Truck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Picante: Branding For A Beachy Mexican Food Truck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Picante: Branding For A Beachy Mexican Food Truck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Picante: Branding For A Beachy Mexican Food Truck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Picante: Branding For A Beachy Mexican Food Truck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/blog/niches-and-content-pillars</loc>
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    <lastmod>2022-12-21</lastmod>
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      <image:title>Blog - Why Your Business Needs To Talk About Different Topics: Ideal Clients &amp;amp; Niching Down - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/blog/websites-judgments-and-client-experiences</loc>
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    <lastmod>2022-11-29</lastmod>
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      <image:title>Blog - Websites, Judgments, and Client Experiences Are All Connected… Here’s How You Can Use This to Your Advantage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/blog/female-entrepreneur-gift-guide-2022</loc>
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    <lastmod>2022-11-24</lastmod>
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      <image:title>Blog - Female Entrepreneur Gift Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Female Entrepreneur Gift Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/blog/instagram-seo-tips-from-a-website-designer</loc>
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    <lastmod>2022-11-22</lastmod>
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      <image:title>Blog - Here’s What You Need To Know About Instagram, From a Website Designer and SEO Expert - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sequoiacraig.com/blog/is-your-tech-working-for-your-business</loc>
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    <lastmod>2022-11-15</lastmod>
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      <image:title>Blog - Your Business Is Only As Strong as Your Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sequoiacraig.com/blog/fear-of-success-in-business-self-sabotage</loc>
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    <lastmod>2022-11-09</lastmod>
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      <image:title>Blog - Fearing Success in My Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/blog/entrepreneurs-overuse-use-the-word-luxury</loc>
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    <priority>0.5</priority>
    <lastmod>2022-11-01</lastmod>
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      <image:title>Blog - Luxury Is a Made Up Word Used To Convince You of Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sequoiacraig.com/blog/wedding-industry-price-gatekeeping</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/e7abc2b5-2c48-4ffc-b97a-3c6fc03b8316/gatekeeping+pricing+in+the+wedding+industry.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/1ff8357b-8efd-41fa-a690-98ab7c185b5f/Screen+Shot+2022-10-18+at+10.50.28+AM.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/3e473c7c-a97f-4b27-8833-9370c356a46c/Screen+Shot+2022-10-18+at+10.52.56+AM.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>“If they price shop then they are not the client for me. Because I ain’t cheap.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/3d24ce43-dadf-4d9f-9b21-10faf33ca493/Screen+Shot+2022-10-18+at+10.53.09+AM.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>“You judging based on the prices you see, vs. work. Since I took my pricing down 3 years ago, I been getting way more leads and couples actually complement my work”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/1bcfbe4f-63e3-4445-bbac-0a7089c877b1/Screen+Shot+2022-10-18+at+10.53.33+AM.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>“I get where you’re coming from and as someone who’s prices vary on travel cost due to being an elopement photographer (because I’m sorry but if someone wants me to come to XYZ and I have to fly to get there I’m not going to come out of pocket to do a job someone is asking me to do. They pay my wages + travel), therefore to tackle this, I have put “starting at” . It’s been very effective.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/66d518ab-696c-4355-a925-af94b92ee121/Screen+Shot+2022-10-18+at+10.53.57+AM.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>“Never post pricing. Prices change and also if you do list pricing then they just see a price and move on, you have no identity. i have sold many brides who said we are “out of their budget”. because I show them the value of going with our team. 175 weddings this year, it seems to work!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/137503ba-c6bf-40ed-b703-6af66b4cdd3e/Screen+Shot+2022-10-18+at+10.54.11+AM.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>“*Prices starting at $______ This also helps”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/34490a4a-7eaf-4c7b-a209-477860a79518/Screen+Shot+2022-10-18+at+10.55.13+AM.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>“With all due respect, I am personally looking for clients that also see my value. I’m not lookin to just make money and run. I can say with great certainty as a business owner that unless it’s their unique strategy in acquiring clients, the target market for an experienced photographer is not often “brides on a budget”. I would also even venture to say that you may potentially be doing yourself a disservice by skipping on a photographer who doesn’t list their pricing. Sometimes I speak with a bride that happens to be on a budget that doesn’t quite meet my typical price point, however because I believe everyone deserves good quality, artistic wedding photos that they are in love with, I make exceptions when the bride seems like someone I would enjoy working with. Many photographers don’t have their pricing listed because they care about creating the relationship to their client. Not listing pricing requires the client to reach out to them directly, initiating conversation (in which the photographer has the ability to respond by sending a uniform pdf document with extensive information regarding all pricing— if they are an experienced photographer, they have a system in place!). In a day where anyone can buy a camera and pay $20/month for a website domain, everyone is calling themselves a photographer these days. If you have the ability to book your photographer without even speaking on personal details of your day first, that is a red flag. Some amateur photographers do great work and only charge $1500. There are also experienced photographers that charge $4500 that I would never in a million years book for my own wedding. There are plenty of photographers at all different price points, and all different skill levels, so you are still bound to find someone that’s a good fit for you and your needs even if you are on a budget. But not all photographers want just any client. Especially for the ones who see their art as an extension of self. Just wanted to offer a different perspective. I find many people, perhaps subconsciously, don’t value my job and therefore believe my pricing should fit their needs. (Of course not insinuating you feel this way, but just want to illustrate the experience of a professional who has been in the industry for about 8 years.) A bride that comes to me with a lower budget and an attitude will always get a “no thank you” from me because I’ve been in the industry too long to subject myself to someone who doesn’t align with me human-to-human, or understand the value I provide in the first place.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/3aabe971-b4e3-47fb-b687-937cfa730b8e/Screen+Shot+2022-10-18+at+10.55.44+AM.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>“Photographers who don’t want to work with price shoppers don’t put their prices on their websites. If the only deciding reason a bride to be is willing to talk to me is because they like my pricing, with my work being secondary or inconsequential, we aren’t the right fit. How can I possibly have the perfect package already created for you and listed publicly when I have no idea what you need or want for your wedding day? Unless of course the expectation is a cookie cutter photography service where everyone is forced into the same package, (which, personally, is not what what we offer). A starting price for what? A 2 hour elopement or an 8 hour wedding with 2 photographers and a photobooth? There are just too many factors for me to have a starting price. For me, it comes down to wanting to work with clients who value connection, proper documentation, the assurity of professionalism and art more than the price tag. Not everyone does that, but some people do, and they’re the clients that photographers like me are targeting. Instead of me giving you a menu of pricing for every service we offer and you picking it apart and piecing it back together like a special order at Burger King, we talk about what YOU want, not about the packages I want to sell you. After I have a clear understanding of your needs, I can give you a price based on your specific parameters. It’s minimal effort on both ends to jump on a 20 minute zoom call to get to know each other, and it’s so much more personal (and effective) than an inanimate pdf price sheet. If price is the most important thing to you and you find a photographer whose work you love that doesn’t list pricing, you can always email them to set a consultation appointment but lead the email with your budget constraints. They’ll tell you if they can work within that range.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62058fda9e745d5165748471/c6c5cdb9-b472-4492-b021-00c474248d7a/Screen+Shot+2022-10-18+at+10.53.22+AM.png</image:loc>
      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>“I agree especially on the wedding websites you put all your info and budget and they still want you to fill out all these forms before even giving you a price”</image:caption>
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      <image:title>Blog - Why Don’t Wedding Vendors List Pricing? I Pissed a Lot of People Off With This Question. - Make it stand out</image:title>
      <image:caption>“I did this with so many photobooth companies today!! I didn't have the time to message 10 of them, so I picked one of the few with pricing listed on the website”</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Website Design Trends Featuring The Office Quotes - “Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.”</image:title>
      <image:caption>—Michael Scott</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>I've been playing a nerdy card game called Dominion since I was a very small child. My childhood best friend play-tested the game so we always had access to the newest cards. I lost touch with the game but during the pandemic I picked it back up and found an incredible online community too. I fully embraced my inner nerd and started moderating online tournaments for Dominion over a year ago.</image:caption>
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      <image:title>Blog - Website Designer Hobbies: How I Add Fun To My Life - 3. Other Board Games</image:title>
      <image:caption>If you're just getting started playing more nerdy board games, I highly recommend Azul, Splendor, and Viticulture as a great introduction.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>If technology overwhelms you, then you are in the right place. As an entrepreneur, you set out to make your ideas into reality. You likely didn’t realize how much technology runs those ideas these days. Don’t worry though, I got your back. If you’re someone with bold ideas and a dream, we will do great working together.</image:caption>
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      <image:caption>I am intimately familiar with self-improvement. I have worked with several coaches and therapists and continue to work on myself. I believe that my life’s purpose is to encourage other’s to see the choices available in their lives and take action on what feels right. To learn more about my story:</image:caption>
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